Sundae Scrapper

Warner Bros.

Brand Experience & Activation

For Warner Bros.’ Furiosa, we imagined a retired arms dealer from the Mad Max wasteland, now living the chill life as a Singapore ice cream uncle. His old war rig? Refurbished into a motorbike cart. Used to scrap weapons, now scrapes ice cream. Still fierce. Still noisy. Just with rainbow bread and a bell you can hear three blocks away.

Teaser Video

Activation

More than 650 servings of ice-cream and 90 merch were redeemed during the 2-day activation across 2 locations at Orchard Road.

Print & Social Collaterals

Redemption & giveaway mechanics

Ice-cream menu

Redemption coupon

PR Mentions

Featured on MARKETECH APAC

Featured on Marketing-Interactive

Agency Havas Singapore
Client
Warner Bros.
Associate Creative Director
Benjamin Ng
Art Director Marcus Quek

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