Sundae Scrapper
Warner Bros.
Brand Experience & Activation
For Warner Bros.’ Furiosa, we imagined a retired arms dealer from the Mad Max wasteland, now living the chill life as a Singapore ice cream uncle. His old war rig? Refurbished into a motorbike cart. Used to scrap weapons, now scrapes ice cream. Still fierce. Still noisy. Just with rainbow bread and a bell you can hear three blocks away.
Teaser Video
Activation
More than 650 servings of ice-cream and 90 merch were redeemed during the 2-day activation across 2 locations at Orchard Road.
Print & Social Collaterals
Redemption & giveaway mechanics
Ice-cream menu
Redemption coupon
PR Mentions
Featured on MARKETECH APAC
Featured on Marketing-Interactive
Agency Havas Singapore
Client Warner Bros.
Associate Creative Director Benjamin Ng
Art Director Marcus Quek